Compare Study of Rural Family on Asset Allocation and Financial Market Participation:A Case of Jinhua Area

Through financial deepening,the chances of rural families to participate in financial markets are greatly increased.Their asset allocation will be improved.The development of the rural financial market is the prerequisite and basis for rural economy.On the base of questionnaire this paper try to explore and analysis the decision factor of rural family investment.The physical assets be divided into life or production investment,and financial assets into security and risk-type.Based on depicting and positive study,some conclusion be singled out.