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The Effect of Motive, Product Quality, Price Perception and Brand Image toward Buying Decision Process
The Effect of Motive, Product Quality, Price Perception and Brand Image toward Buying Decision Process
2019
Suzy Widyasari
Ali Maskur
Mulyo Budi Setiawan
Try Sugiarto
Keywords:
Motif (music)
Advertising
Buying decision process
Business
Perception
brand image
price perception
Correction
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