Public Psychology——the Key Factor in Advertising Creativity

When advertisement as an important part of the enterprises' marketing strategies,began to help enterprises gain a larger market share and win over more consumers,advertisers started to seek the basis of advertising creativity.Generally speaking,human beings always play a leading role among various factors in the marketplace,because market itself is composed of the public,which is the soul of the market.Therefore,it is obvious that the public psychology has become the key factor in advertising creativity.This article discusses the importance of public psychology in advertising creativity in the following aspects: different times,levels,age groups and countries.