Reputation öffentlicher Arbeitgeber – Validierung eines Messkonzeptes am Beispiel von Mitarbeitenden einer deutschen Gemeindeverwaltung

Employer branding becomes increasingly important for public employers due to a predicted labor shortage in Germany. This paper develops a concept for measuring the reputation of public employers in this context. The measurement quality of the developed measurement concept is analyzed based on a data set that comprises employees of a municipality (N=2116). In particular, the current study investigates how the measurement concept behaves in a model of employee loyalty.