Customers Literacy on Islamic House Financing Products

Sharia financial literacy is a person’s understanding of the products of Islamic financial institutions in order to improve the ability and willingness of someone to take advantage of products in the Islamic financial institutions as one solution for the needs of economy. This study aims to obtain a picture of how the level of literacy of Islamic house financing products in Islamic house financing customers with various kinds of contracts (aqd) used in sharia house financing. This research uses quantitative descriptive method. The population in this study are sharia financing customers which amounted to 150 people and a sample of 80 people with purposive sampling technique. Instrument in this study using questionnaires. The results of this study indicate the level of customer literacy on shariah house financing products and kinds of contracts (aqd) used in sharia house financing in different Islamic banks are in good category, although there are some indicators are in good enough category.     Keywords: Islamic Financial Literacy, Murabaha, Musharakah Mutanaqisah, Istisna, Sharia house financing