Exploring the Transformation Strategies of Servitization: Cases of Large Manufacturing Firms in Taiwan

This study proposes value-added servitization strategies, differentiation servitization, expansion servitization, and integration servitization based on the depth and breadth of servitization. This study selects 58 domestic manufacturers among the top 100 Taiwanese manufacturers as subjects and collects 271 transformation events. The findings are described as follows:1. Manufacturers adopt investing in cross-industry service and vertical integration of the supply chain as their priority among different strategies; 2. Derivative cross-industry service, vertical integration of the value chain, web platform service, and technical service become the development trends of manufacturers; 3. Market/end-user service, agency service, image promotion service, cross-industry support service, and green service are easily ignored by manufacturers; 4. Computer peripheral of information and communication technology service and the electronics industry show fewer instances of transformation, while the computer system industry shows more instances of transformation; 5. Manufacturers generally incorporate vertically integrated companies outside their industry and offer system platform to serve the customers by investing service.