The Fit of Information Technology to Global Marketing Strategies
2015
Over the last decade we have witnessed substantially increased attention to international trade. Two major forces are shaping international trade and the nature of marketing strategies used by global firms. Those forces are increasing globalization and information technology.
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
0
References
0
Citations
NaN
KQI