Influence of Asian Games 2010 on the cultural soft strengths of Guangzhou from the perspective of city events as catalysts

As a major city event with international and national influence,a big international sports event not only optimizes the performance of such hardware as city economy,functions and basic facilities,but also helps to en-hance the performance of such cultural soft strengths as city image and core value.The hosting of such an interna-tional sports event by Guangzhou as the city hosting Asian Games 2010 is provided with important meaning in and influence on boosting the interactive development of traditional cultures and exotic cultures,increasing the core value of "people orientated" city culture,as well as enriching and perfecting city image and culture.