Инновационное развитие как основа повышения конкурентоспособности предприятия

The paper deals with the conception of innovative activities. The author defines the innovative activities as a complex of interconnected processes of innovative development and modernization. According to the author the structure of the process of innovative development is determined by innovation potential and competitive status of business entity. The paper presents phenomenological view on the category of innovation and the interval of its existence. The vectors of innovative activities and minimal level of their development on condition of which financial investment would provide the efficiency are demonstrated. The model of choosing the strategy of innovative development is suggested.