중국의 국가내 지역간 개인주의 문화차이 비교 연구

The purpose of this article is to analyse the differences of individualism within China 31 regions. And to offer an individualism index score of 31provinces. Modeling after Vandello and Cohen’s American Collectivism Index, the author developed a four-indicator index to measure the province’s individualism in China. The result reveals that all regions in China tended to form distinct culture considering IDV. and the individualism scores did show a cultural cluster that all provinces can be divided into four clusters. the Chinese individualism index was also tested for the relationship with nation wealth, education, residential stability and family structure. The results show that because of the economic development and education of the eastern region higher than the Midwest, the eastern region of individualism tend to be strongest, and midland’s individualism tend to be higher than that of western region.