Integration of QFD, AHP, and LPP methods in supplier development problems under uncertainty

Quality function deployment (QFD) is a customer-driven approach, widely used to develop or process new product in order to maximize customer satisfaction. Last researches used linear physical programming (LPP) procedure to optimize QFD; however, QFD issue involved uncertainties, or fuzziness, which requires taking them into account for more realistic study. In this paper a set of fuzzy data is used to address linguistic values parameterized by triangular fuzzy numbers. The proposed integrated approach includes analytic hierarchy process (AHP), QFD, and LPP to maximize overall customer satisfaction under uncertain conditions and apply them in the supplier development problem. The fuzzy AHP (FAHP) approach is adopted as a powerful method to obtain the relationship between the customer requirements (CRs) and engineering characteristics (ECs) to construct the house of quality (HOQ) in QFD method. LPP is used to obtain the optimal achievement level of the ECs and subsequently the customer satisfaction level under different degrees of uncertainty. The effectiveness of proposed method will be illustrated by an example.