INNOVATION POTENTIAL OF SOCIAL CAPITAL IN TOURISM DURING THE EPIDEMIC OF COVID-19

A brief bibliographical overview The success of the modern business environment in tourism industry is not based only upon business models, strategies, and planning, but predominantly upon the cooperation among stakeholders in tourism industry, including consumers. Actual learning begins only when individuals understand that their cognitive models do not suffice anymore, in order to resolve existing problems. [...]they understand that they need to develop new competences and, in order to do so, require new social networks. According to Johannesson (2005), the Actor-Network Theory is a very appropriate tool in the explanation of cooperation patterns among stakeholders in tourism. Beside social networking, literature on networking and cooperation in tourism provides also the arguments for the importance of formal forms of cooperation, e.g., consortiums or other forms of associations between business partners as well as other common structures enabling cooperation and common activities in the tourist market (Hastings 2008, 43).