Чтение в культуре потребительского общества

The transformation of reading practice in consumer culture is investigated. The author focuses on how motivation of reading, the needs to read and cultural appreciation of reading changed in recent period. The author concludes that in the situation where consumerism laws govern reading practice, the latter tends to become a simulation of cultural communication and can be described as reading-illness or non-reading. Key words: reading, consumerism, simulation of reading, pleasure, satisfaction, non-reading.