Um modelo híbrido incorporando preferências declaradas e envoltória de dados aplicado ao transporte de cargas no Brasil

This paper aims to identify efficient businesses in daily cargo transportation and to evaluate the main aspects to picking and hiring a cargo transportation service. To make this evaluation, some techniques will be used, such as Data Envelopment Analysis, ordinal logit and revealed preference. By using the DEA technique, the efficiency will be ranked between high, medium and low, and this ranking will be the dependent variable of the ordinal logit model, and the independent variables of this model are derived from the utilities from the revealed preference model and the maxdiff model that evaluated some features that were not declared on the preference model..