Data Matching and Data Mining with EX■A■MINE: putting TRI*M results into immediate action

Companies are conducting market research with various goals: to find out which features of a product most appeal to customers, to set a price for a new product, to discover client segments which have similar needs and attitudes. They also conduct TRI*M customer retention studies to determine which factors influence customer loyalty and how good the company’s performance is with respect to the drivers of customer loyalty.