Moist towelettes low weight per unit area with nice touch

A wet wipe comprising: a) a cleansing lotion; b) a nonwoven material, preferably a nonwoven material bonded by water jet substrate comprising thermoplastic fibers, preferably polyolefin fibers, said substrate having a weight per unit area of ​​less than about 55 g / m2, wherein said substrate is embossed by calendering with embossments form a design pattern characterized in that said embossing pattern it has an area greater than about 12%, preferably greater than 15%, and less than about 25% binding, serving prints to bind to least a portion of said thermoplastic fibers to help give said substrate a CD wet modulus which is greater than about 25 N / m and less than about 100 N / m.