Case Study 2: Broadly Engaging with Interaction Between Visitors and Locals—Towards Understanding Tourismphobia and Anti-tourism Movements

This chapter conceptualises the idea of “tourismphobia” by exploring the interactions between visitors and locals in the context of overtourism in order to understand the growth of anti-tourism movements. The study develops our understanding of tourismphobia from a psycho—social angle and provides recommendations to destinations to overcome the tourismphobia issue and advance sustainable development of tourism by facilitating convergence between locals and tourists through organising events which facilitate the creation of intangible shared values. The findings of this chapter could be useful to practitioners, as the study proposes an analysis of tourismphobia, which is useful, as it can inform decision making.