동대문 패션시장의 의류제품품질 인식에 관한 연구

The purposes of this study are to identify quality factors of apparel product in Dongdaemoon fashion market and to find attributes of quality which improvement are required. Women over 20 years in the Seoul district participated in the study, a convenience sampling method was used. A questionnaires was arranged with three separates subject sections, importance degree of quality, satisfaction degree of purchased apparel product in Dongdaemoon, and demographic factors. For data analysis, factor analysis, paired-samples t-test and frequency were conducted. The results were as follows. Apparel product quality factors were classified into five subdivisions by factor analysis; aesthetic, garment management, usefulness, symbol and individuality. Among quality attributes on apparel product, there were significant differences in importance degree and satisfaction degree; important degree was higher than satisfaction degree to four factors of aesthetic, garment management, usefulness, and symbol except for individuality. In graph according to gap analysis, aesthetic attributes were included in I area, strengths, maintained presently quality levels. Especially, color was included in IV area, attributes that attention, required of quality improvement. Symbol, garment management and usefulness were included in III area.