Особенности аргументации в публикациях деловых изданий (на примере материалов газеты «Коммерсант»)

The article highlights and analyzes special methods of argumentation used in Russian business publications on a significant theoretical and empirical basis. The study reveals the logic of such argumentation and its effectiveness for representing the issues covered by business media. The article establishes the interrelationship between the features presented and the professional standards used in business publications to ensure objectivity, accuracy of information transmission, completeness and depth of analysis, and balance of opinions presented in the materials. The analysis and the conclusions are illustrated by the materials published in the newspaper “Kommersant”, the flagship of Russian business journalism, over the period from October 2019 to March 2020, with a total of more than 100 publications. The materials are devoted to various issues of economic development in Russia and the Ural Federal district, and are written in various genres and employ different composition techniques. Content analysis has become the main method of research. It is a method of qualitative and quantitative analysis of the content of certain documents in order to identify or measure various facts and trends reflected in these documents. The following types of “special” argumentation peculiar to business journalism publications have been discovered: expert argumentation, anonymous source argumentation, statistical data argumentation, analogy argumentation, infographics argumentation, “argumentative” methods of authored syntax, background argumentation, and authoritative argumentation. Identification of the typical features of argumentation in the materials of business media allows the researcher to see the tendencies in the development of mass media related to the business segment, and to observe the further formation of professional standards of business journalism in this development. The results obtained from this study can be useful for both practicing business journalists and students of journalism and philological departments.