Event2U e-commerce platform – Enabling mosques as integrated, holistic, comprehensive Centre-of-Excellence in enhancing the Muslim community’s well-being

This paper proposes a conceptual solution to enrich the mosque’s role as an ideal integrated center towards a holistic & comprehensive mosque by providing effective services and facilities through an e-commerce platform (Event2U). Event2U is a Consumer-to-Consumer (C2C) business model which aims to provide a platform for vendors, mosque and event planner to promote their services and facilities to the customers as well as a One-Stop Centre for the customers to find the best and highest quality services and facilities that suited their event requirement. This system provides a platform for advertising services and facilities only, whereas the process of transaction occurs outside this system. Nine blocks of Business Model Canvas (BMC) framework, Literature Review, strategy canvas, value proposition design (VPD) and environmental map have been used as the methodologies for this paper.