Analysis of customer Service Relevance in Business Models from a Service-Dominant Logic Perspektive: An Empiric Approach to Customer Relationship Management against the Background of Digitalization

M. Freiburg,Eric Frère,Dirk Stein

Analysis of customer Service Relevance in Business Models from a Service-Dominant Logic Perspektive: An Empiric Approach to Customer Relationship Management against the Background of Digitalization

2016

M. Freiburg
Eric Frère
Dirk Stein

Analysis of customer Service Relevance in Business Models from a Service-Dominant Logic Perspektive: An Empiric Approach to Customer Relationship Management against the Background of Digitalization

Keywords:

Knowledge management
Customer relationship management
Business
Service-dominant logic
Business model
customer service

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