Face the food: Food plating with facial patterns influences appetite and event-related brain potentials

The presentation of visual food cues (e.g., food plating) can affect our appetite and leads to characteristic changes of early as well as late positivity in the electroencephalogram. The present event-related potential (ERP) study attempted to change ERPs and affective ratings for food pictures by rearranging the components of a depicted meal (conventional presentation) as a smiley or frowny. The images were presented to 68 women (mean age = 24 years), who rated the wanting and liking of the meals. Compared to conventional food plating, smiley and frowny meals elicited enhanced amplitudes of the P200, P300, and late positive potential (LPP) in a large occipito-parietal cluster. Frowny meals were rated as less appetizing than conventional food presentations. The mentioned ERP components are concomitants of face configuration processing (P200), automatic attention/novelty detection (P300), and voluntary attention/assignment of emotional meaning (LPP). Thus, the combination of two affective cues (food, face) in one stimulus changed the activation in motivational circuits of the brain. Also, serving a meal as a frowny could help to regulate appetite.