Age Specifics Of Economic Socialization Attributes And Criteria: Qualitative Study Results

In 2020, the whole world faced an unprecedented halt in business activity to combat the pandemic. The study of the socio-economic problems of the young and elderly population through the lens of economic socialization seems to be a promising research area. This paper represents the results of the qualitative study of the attributes, mechanisms and criteria of economic socialization in the representation of two age groups: younger and elder people. The main method is to conduct a semi-structured interview, which is then processed by the method of thematic analysis. Common attributes in determining an economically successful person in both groups are such factors as a high level of wages, intellectual abilities and a lack of bad habits. If elder people associate economic success with socio-demographic characteristics (higher education, family, military service), then for young people this image is filled with "fashionable" psychological characteristics (active life position, prosociality, personality strength). Age differences in the mechanisms of successful economic socialization are that representatives of the older generation focus on state assistance (indexing pensions), while young people are more focused on their strength (personal savings, business income, passive income).