Research on Development Ideas of Customer-side Energy Internet Business of Power Grid Enterprises Based on SWOT Analysis Method

In recent years, the concepts and practices of smart cities and “Internet plus” smart energy have mushroomed, greatly promoting the development and application of customer-side energy Internet business and stimulating users’ diversified and personalized demand for interactive services of intelligent power utilization. Intelligent power utilization, as the core of the interactive service system, serves as a bridge between power supply departments and customers. Its construction has a direct impact on the efficiency, economic operation and orderly electricity consumption of power grids. In the context of the increasingly intelligent power grid and complex load structure, this paper analyzed the development trend of energy Internet and adopted SWOT to reveal the strengths, weaknesses, opportunities and challenges of power grid enterprises in developing energy Internet, explore their development ideas on energy Internet businesses, and facilitate their development of energy Internet.