Sustainable Collective Innovation in the Agri-Food Value Chain: The Case of the “Aureo” Wheat Supply Chain

This paper contributes to the theoretical debate in agri-food economics on sustainable innovations. Specifically, it aims to define an interpretative model of sustainable innovation processes conceived at the supply chain level, and the determinants promoting these processes. The paper also proposes a best practice of sustainable collective innovation, namely the “Aureo” wheat supply chain. Sustainable collective innovation requires the commitment and involvement of all actors of the agri-food supply chain, while its effectiveness depends on the governance models adopted. The study findings validate the proposed theoretical framework, highlighting several economic, social, and environmental benefits that the process can provide. The results contribute to the debate on the topic, providing useful insights for practitioners and policy-makers.