Configurational Theory in Traditional Manufacturing Industries: A New Model of High-Performing Small and Medium-Sized Enterprises

The goal of this study is to provide a model of high-performing small and medium-sized companies to address the new environmental challenges in traditional manufacturing industries. Adopting a configurational logic and following an inductive approach based on four high-performing firms, this paper provides new empirical evidence on how the steps followed by these firms are adjusted to the high-performance models prescribed by the literature. In doing so, it also offers a dynamic view of the interrelationships between the strategy and the new conditions of the environment. At a practitioner level, the paper illustrates which recipes are more appropriate to prescribe recommendations for a more robust model that reinforces competitiveness in these industries. This research suggests that competitive success in traditional manufacturing industries requires movement along five complementary and interlinked strategic-development axes: the use of cooperation agreements, the combination of local and international manufacturing, the greater control of the distribution channel, the sale of customized products, and an increasing concern for sustainability.