The type craetive industrialists in the conceptual age
2014
We are now in the conceptual age. The economy and society built on the logical order of the information
age are now nurtured to fulfil the emotional and perceptual world. Globalisation has further magnified
such phenomenon as it encroaches on the conceptual age. Consequently, today’s consumers demand
to be treated as individuals – they want products that make them feel right instead of products that can
just do the right thing for them. In conjunction with this, it is now imperative that creative workers need to
change their mind-sets so as to enhance their innovative and creative skills in line with the demands of the
conceptual age. This paper aims at providing a general overview of the development and design trend,
illuminating on the characteristics of creative workers required in the creative economy and proposing
types of trainings needed to enhance their innovative and creative skills for creative industries.
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