Dynamic Configuration of Same-Day Delivery in E-commerce

The main disadvantage of e-commerce when compared to brick-and-mortar stores is time that is needed to deliver ordered products to clients. That is why a speed of delivery has a great potential to create a value for e-shoppers. Based on this assumption the concept of same-day delivery was developed and introduced into business activity. At the same time the scientific investigation of this concept is on its infancy. For that reason, this paper aims to propose a conceptual model of same-day delivery in which a crucial part plays a delivery platform based on the hub and spokes (H&S) model and the co-opetition concept.