Innovative Strategies for the European SMEs: AiRT Project Main Remarks

The aim of this chapter is to summarise the main achievements of AiRT project, that have been presented in this book, and to provide thought-provoking impulses on the bases of our experiences as well to the IT companies as to CIs to “think outside of the box”. By doing so, we demonstrated that both the areas of IT innovation and creative companies can benefit mutually. In fact, we are of the opinion that big part of “real” innovation can only be achieved by transferring knowledge between different sectors and adapting the corresponding technology or approaches to the needs of the demanding sectors. This requires inevitable inter-/or transdisciplinary teams that arise out of given circumstances, which might be composed of just a few experts from different sectors working together on a common goal.