Relevance of Customer Co-Design

As indicated with the introductory citation above, it is frequently recognized that customer co-design plays a major role in managing business initiatives successfully. It ensures that products or services are designed through the customer’s eyes. This perspective is expected to increase the likelihood of customer needs being met more accurately with co-design than with conventional design processes, which are predominantly operated from a business perspective. Thereby customer co-design denotes the process of creative interaction between a customer and a business to develop a specification for a product or service, which is denoted design.