Índice De Competitividad-Gestión Ambiental: Comparativo Empresa Familiar Versus Empresa No Familiar Del Sector Comercial En El Valle De Mexicali (Competitivity Index - Environmental Gestion: Comparative Family Business Versus Non-Family Business in the Commercial Sector in the Mexicali Valley)

Spanish Abstract: En la actualidad algunas empresas realizan acciones en materia de gestion ambiental buscando el cumplimiento de las expectativas de sus clientes y de la region donde se desenvuelven para lograr incrementar sus niveles de competitividad. En este sentido, la presente investigacion busca comparar la competitividad de las empresas familiares con las no familiares, especificamente en la variable de Gestion Ambiental que maneja el mapa del Banco Interamericano de Desarrollo, a traves de la determinacion de los indices de competitividad, arrojando como resultados que las empresas no familiares son mas competitivas con un 72% y las empresas familiares con un 54%, sin embargo ambas empresas implementan acciones para el cuidado del medio ambiente lo que sin duda las llevara a fortalecer y aumentar su competitividad empresarial. English Abstract: Some companies carry out actions in the field of environmental management to fulfillment the expectations of its customers and thereby increase their levels of competitiveness. This research seeks to compare the competitiveness of family businesses with non-relatives, specifically in environmental management. This map manages the Inter-American Development Bank, through the determination of levels of competitiveness. The results indicate that companies, not relatives, are more competitive with 72% and family businesses with a 54%. However, both companies implement actions for the care of the environment that will undoubtedly lead them to strengthen and increase its business competitiveness.