Incidence des prix et des promotions sur le déclenchement d'impulsions d'achat et d'achats impulsifs émotionnels en GMS

This article examines the influence of price and promotions on buying impulses and impulsive buying. An empirical study realized on 600 supermarket shoppers demonstrates the influence of smart-shopper feeling on buying impulses. The study does not support the influence of price and promotions on smart-shopper-feeling, buying impulses and impulsive buying however.