Management of an Innovative Project Based on the Example of Spirolife

The objective of the study is to identify and analyse management methods of an innovative enterprise based on the example of Spirolife, a project under implementation since 2015 by Spiropharm. Spirolife is a health and motivation program combining the latest developments in medicine with Japanese holistic approach. The program consists of several elements – motivation, physical activity, education, nutrition, preventive healthcare and habits. The program addresses mainly the corporates who have little time and motivation to care for a healthy lifestyle. In order to assist them on the way to changing bad habits, the position of the Health Partner was established. Their role is to assist program’s participants in defining their individual objectives and making small steps towards achieving these. Empirical studies were conducted by means of a partly categorised interview. The interview encompassed areas associated with the establishment of the program, recruitment and selection of employees, their development, team management, achievement of objectives. In addition, an attempt at the identification of the program’s development opportunities and potential risks’ analysis were undertaken as well.