Development and Validation of a Chinese Version of the Attitudes Towards Gossip Scale

A sample of 504 Taiwanese participants (312 women, 192 men) responded to a pool of translated Attitudes Towards Gossip (ATG) scale items. Factor analyses identified two factors reflecting attitudes about gossip’s Social Value (SV) and Moral Value (MV), which provided the basis for constructing a 10-item Chinese (C) ATG scale. C-ATG scale scores were negatively correlated with social approval needs; the SV subscale was positively associated with self-reports of being good at influencing other people, while both SV and MV scores were negatively related to perceptions of how successfully coworkers interacted with others, indicative of self-enhancement.