Public perceptions of travel awareness - phase 3

In spring 2001, the Scottish Executive commissioned a national baseline survey of public awareness of travel initiatives and issues on Scotland. A follow-up survey was also carried out in winter 2002-3, and again in autumn 2004. This report details the findings from the 2004 survey compared with the earlier surveys. Levels of awareness of travel initiatives and issues have increased since the baseline study, particularly for climate change and congestion charging. Travel behaviour had not significantly changed since the baseline study. There were high levels of car dependance but most people were multi-modal travellers. Supermarket shopping was the most car-dependant and evening leisure the least car-dependant. 55% of car users would like to reduce their car use but that there are no practical alternatives while 37% were not interested in reducing car use. 11% of drivers were unable to use alternatives to the car.