Curating Luxe Experiences Online? Explicating the Mechanisms of Luxury Content Marketing in Cultivating Brand Loyalty
2020
Luxury brands have been increasing investment in creating compelling content that communicates brand value and stories on social media. Yet research on understanding the mechanisms of luxury conten...
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
57
References
5
Citations
NaN
KQI