PERCEPTION OF CONSUMERS ON TV ADVERTISEMENT OF SOFT DIRNKS

The paper explores to know perception of consumers on TV advertisements of soft drinks in Chennai. The researcher specified the study with consumers of soft drinks in Chennai city. The researcher has collected the primary data through well-structured questionnaire. The researcher has used simple random sampling method for collecting the data from 60 respondents. The data analyzed using percentage analysis and rank correlation method. The study inferred that the customers are highly educated about the soft drinks thoroughly through the TV advertisement and also consumers can able take the purchase decision through the advertisement among the variety of choices available in the market. The TV advertisement helps the consumers to take the purchase decision to buy the products and also it promote the knowledge about the products like content information of the products which helps the consumers to make comparative study with other products available in the market so that it helps to take right choice amongst the variety of products.