Avance en la banca en Colombia y su relación con el marketing digital

The progress of Banking in Colombia is carried out in an accelerated manner, especially in recent years, both of its processes, products and services as well as its marketing, in this paper it is expected to reflect the progress towards digital banking in Colombia, in parallel with the digital marketing strategies carried out by these institutions and their possible direct relationship. It is expected, through this work, to find a relationship between the digital transformation or digitality of Banking in Colombia and the digital marketing used by Banks, especially to find if this relationship is uniform for all entities so that it can be understood if it is between The more digital marketing is used, the entity is actually more digital, or if, on the contrary, there is no relationship between the two. This formulation aims to provide a background that may well be applicable to other economic sectors, since digital marketing is transversal to all and its development can have an influence on the digital transformation of companies or, seeing it from another perspective, companies that are digitally transformed they can have similar uses in marketing that they use to publicize their products and services.