Clinical Misunderstandings of Enterprise Precision Marketing Under the Background of Wireless Network

Since the birth of the Internet, advertising has been developing rapidly through the combination of Internet. Since the first Internet advertisement was released in China, China's Internet advertising has been on the way of development. The rapid development of Internet advertising has brought many opportunities to social economy, but at the same time, it also brings many problems that have not been encountered before. The purpose of this paper is to design a marketing strategy based on big data, collect, analyze and process customer information, so as to realize marketing in a more accurate way. This paper makes statistical research on the advertisement of websites in the precision marketing of big data. Through statistics, 69 web advertisements are found on 5 websites. 25 emails of the author are rubbish advertisements. Therefore, we can see that the current network marketing ethics is seriously out of standard, and the relevant countermeasures are put forward. According to the experiment, the banner advertisement accounts for 67% of the five websites’ advertisements, 4% of the advertisements are plug-in advertisements, 26% are text link advertisements, and 3% of the advertisements are floating picture advertisements. There are the above percentage can be seen, in these several websites, banner advertising is more used, followed by text link advertising.