The Exploration on Developing Transformation of City TV Station under the Background of New Media ——The Changsha-Zhuzhou-Xiangtan City Group as Example

The city television station’s development is facing with double squeeze caused by provincial satellite TV and central station,the transition on developing mode is imminent.But the rise of new media provides a new opportunity,platform and market for the development of city TV stations.With the help of the new media,the city TV stations’ transformation project should execute from the following aspects : On the program production,it can focus on the exploration of local regional cultural,strengthen the regional cultural features ; In market expansion,it can be combined into a whole,carry out the regional development strategy ; On capital channels,it can enhance the social capital cooperation,create the new media market by cooperation.