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The Higer the Price the Better the Results? the Placebo-Like Effects of Price and Brand on Consumer Judgment
The Higer the Price the Better the Results? the Placebo-Like Effects of Price and Brand on Consumer Judgment
2012
I-Ling Ling
Jun-Fang Liao
Chih-Hui Shieh
Keywords:
Advertising
Placebo
Psychology
Correction
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