LEGO: Leading the Way to a Sustainable Future - Brick by Brick

Sustainability in marketing has gained a lot of attention over the years, and a growing number of companies adopt sustainable marketing in their strategy to promote eco-friendly aspects of their business. The term 'sustainable marketing' encompasses social, green, and ethical marketing, going beyond a pure product or commercial orientation to a broader societal view that focuses on sustainable consumption and production. One company that has mastered the practice of sustainable marketing is LEGO.