Regional Competition on Cognition and Their Affecting Factors: Based on Land Name & Naming

Infrastructure improvement gives great influence on regional competition. As the economical growth has become not so large now, regional competition has shifted its weight froff economical base to cognitional base. This study aims to catch these “Cognitional Region” and factors to affect them. The indexes of “Probability of the Land Name Choice” is introduced to catch the area, and effect of infrastructure improvement is estimated in case of Tsukuba city.