Стратегическое развитие сервисного бизнеса

This article include the theoretical work on the details of the provisions defining "service business" and "restaurant business", with allocation of the main characteristics of a service landscape of restaurant business. Substantial characteristics of restaurant business had offered. The algorithm of formation of strategy of development of restaurant business and its regulation including development a tree of objectives had developed and approved. The morphological matrix of the identification enterprises of restaurant business in Tyumen as competitive behavior had constructed. There is the extensive assessment of function of restaurants and cafe from position of competitiveness restaurant product and strategic appeal this kind of servicing business. The combined strategy of development of the restaurant business in Tyumen relative with conditions of its effective realization by differentiation of a product and implementation of projects had offered.