A study on the Romanian organic market and consumers.

In the twenty-first century, the future of agriculture lies in producing healthy food, maintaining soil fertility, optimising the agricultural production and the environment and, last but not least, promoting food safety. The perspectives of integrating the Romanian agriculture in the European structures call for the adaptation of farm food products to the current quality standards that meet the organic buyer’s requirements. This paper deals with how familiar the Romanian consumers are with farm food products, especially in the region of Banat. With that end in view, a sociological study was developed in the following localities of the Timis County: Timisoara, Lugoj, Buzias, Deta, Jimbolia and Sannicolau Mare.