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Rejecting Moralized Products: Moral Identity As a Predictor of Reactance to “Vegetarian” and “Sustainable” Labels
Rejecting Moralized Products: Moral Identity As a Predictor of Reactance to “Vegetarian” and “Sustainable” Labels
2018
Rishad Habib
Yann Cornil
Karl Aquino
Keywords:
Reactance
Psychology
moral identity
Social psychology
Correction
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