A Genre Analysis of English Newspaper Sports Hard News Report about the 2010 FIFA World Cup Series from China Daily

this paper 10 hard sports news reports, downloaded from http://www.chinadaily.com.cn/sports/, approximately 10,000 words, about the 2010 FIFA World Cup Series, have been selected as the corpus. On the basis of the four-part cognitive structure of news proposed by Bhatia (1993), this article makes an attempt to analyze the specific cognitive move-step structure of English Newspaper Sports Hard News Report (hereinafter NSHNR) from China Daily. Conclusion is drawn that the fierce competitive environment, the commercialization of journalism and the entertainment of sports news have all contributed to the adoption of a reader-friendly strategy in the process of discourse production.