A Qualitative Research on Pursuing Image and Appearance Management Behavior of Brides

The purpose of this study was to examined which the pursuing image, make-up and hair style desire on their wedding day and how the future brides managed their appearance for the wedding. This qualitative research was based on the data collected by in-depth interviews with 15 brides in their 20s, 30s and 40s who reside in Daegu and Gyeongbuk. The results of the study are shown follow: The images that the brides most pursued for the wedding day were elegant images and refine images. The favorite wedding-dress styles of brides were elegant, refine, lovely, classical, and natural style in order of preference. The design of the dress was top priority when selecting the wedding-dress and it was followed by the function that complements anyones' shape. The brides liked natural style wedding make-up most and refine and young one followed. They considered eye make-up most important after skin expression, that is, covering defects of their skin. Concerning wedding hair styles, an up-style which is typical for wedding is desired most and a natural flowing hair style second. Regarding fitness, they mainly took physical exercise and went on a diet which is not unreasonably harsh.