유니크 베뉴의 장소 정체성은 어떻게 구성되는가?* - 빅데이터 분석을 중심으로 -

The purpose of this study was to look at how place identity is constructed for unique venue through big data analysis. The analysis targets were Nami Island, Korean Folk Village and Hwang Nyong Won. As a result, Nami Island's public identity was a synesthetic place with a mixture of vision, taste and mind. The mass identity of Nami Island was such as a place of experience center, a young place, an active place, and a place of similar image as a foreign country. The public identity of Korean Folk Village was the place of photographic records, the place of partnership and the place of applicants and participants. The mass identity of Korean Folk Village was its representative space, theme space, and horror experience space. Hwang Nyong Won's public identity was the venue for the event, the Gyeongju landmark and the educational scene. Hwang Nyong Won's mass identity included venues for events, venues for Buddhist events and traditional cultural experiences.