Co-movements of consumption patterns of high and low involvement products

This study examines the co-movement of the buying patterns of the high and low involvement products in Pakistan in the presence of various economic players. Yearly data is collected from 1991 to 2010 containing unemployment rate, inflation rate, per capita income (MP) and interest rate (average) and the consumptions of High and low involvement products. Results reveal that there are the fluctuating trends in unemployment rate, inflation rate, per capita income and interest rate for the different time intervals while the consumptions of high and low involvement product is found to be co integrated for the outlined years during the fluctuating trends of outlined economical players.